Chovy was founded in 2015 by Matt Hayward, a San Diego-based artist with a simple idea: to share his artwork with fellow ocean enthusiasts who share his passion.
The core of Chovy revolves around the ocean and, more specifically, the vibrant marine life found in the Pacific. Growing up, Matt developed a lifelong love for the ocean through activities like surfing and fishing. Combining this deep connection with his admiration for 90s Los Angeles graffiti art, he developed a unique style that sets his work apart.
Matt's style is bold and unconventional, characterized by the spontaneous layering of different mediums. Being self-taught, he has embraced trial and error, constantly pushing boundaries and exploring new techniques to refine his craft.
Using acrylics, spray paint, and paint pens, Matt primarily works on canvas. However, his creativity extends to painting murals, skateboards, and other wooden objects. Recently, he has also ventured into digital art, applying his design skills to the Chovy apparel line.
In addition to creating art, Chovy fosters community engagement through workshops, exhibitions, and events. These gatherings aim to bring together artists, ocean enthusiasts, and local communities to connect, share ideas, and forge meaningful connections united by their love for the ocean and appreciation for artistic expression.
As Matt continues to evolve as an artist, he remains committed to pushing boundaries and exploring new artistic avenues. His dedication to learning and experimentation ensures that his art stays fresh and dynamic. With his unwavering passion for the ocean and unique artistic style, Chovy continues to make an impact in the art world and resonate with ocean lovers worldwide.